India Concludes Successful Participation at WTM London 2026, Strengthens Global Tourism Partnerships

The Ministry of Tourism, Government of India, concluded its participation at World Travel Market (WTM) London 2026, held from 3 to 5 November at ExCeL London, with significant international engagement, strengthened industry partnerships and recognition for the Incredible India Pavilion.

Incredible India Pavilion Wins Award
- Won the "Best Stand Award for Doing Business" at WTM London 2026.
- Recognized for its business-friendly layout, clear meeting spaces, and visitor-friendly design.

Strong Industry Representation
- Indian delegation included nearly 50 stakeholders:
- State Governments
- Inbound tour operators
- Airlines
- Hoteliers

Minister's Key Engagements
- Led by Shri Gajendra Singh Shekhawat, Hon'ble Minister of Tourism & Culture.
- Addressed international media on:
- Tourism growth
- Infrastructure development
- Emerging destinations
- Global partnerships

Netflix Collaboration
- Unveiled the fifth destination film with Netflix.
- Showcased the Himalayas and India's mountain tourism experiences.

India Evening
- Brought together global tourism leaders and industry stakeholders.
- Featured a fireside conversation with:
- Shri Gajendra Singh Shekhawat
- Sudha Murty
- Divia Thani
- Focused on India's heritage, culture, storytelling, and tourism.

Tourism Offerings Showcased
- Heritage & culture
- Spiritual tourism
- Wildlife
- Adventure
- Wellness
- Beaches
- Luxury & experiential travel

Business & Partnership Development
- Conducted extensive B2B meetings with international buyers and tour operators.
- Explored new business opportunities and tourism collaborations.

Upcoming Global Tourism Events
WTM Spotlight India 2027
- 2-4 March 2027, New Delhi
WTTC Global Summit 2027
- November 2027, New Delhi

India's Tourism Growth
- 4.29 billion domestic tourist visits in 2025.
- 20.22 million international tourist arrivals.
- US$31.7 billion foreign exchange earnings from tourism.
- Tourism contributed 5.22% of GDP. Supported 84.63 million direct and indirect jobs.

Focus on UK & European Markets
- UK remains India's second-largest inbound tourism source market.
- Around 1.02 million UK visitors travelled to India in 2024.
- Strong potential in culture, wellness, wildlife, adventure, luxury, and experiential travel segments.

Conclusion
- India's participation at WTM London 2026 strengthened international partnerships, enhanced business opportunities, and reinforced India's position as a leading global tourism destination.