Emirates Skywards and SHARE by Majid Al Futtaim partner to make shopping and travel more rewarding

Emirates Skywards and SHARE by Majid Al Futtaim have launched a partnership connecting shopping, lifestyle and travel rewards. Members can link their accounts through the SHARE or Skywards Everyday apps.

Points & Miles Conversion
- Convert 5 Skywards Miles = 1 SHARE Point.
- Convert 2 SHARE Points = 1 Skywards Mile.
- Conversions are available from 2,000 to 150,000 points per transaction.

Expanded Rewards Ecosystem
- SHARE serves more than 16 million members across the UAE, Saudi Arabia, Egypt, Oman and Kenya.
- Members can earn and spend rewards across 5,000+ stores, brands and experiences.
- Emirates Skywards connects 40 million members with hundreds of retail, dining and lifestyle partners.

Benefits for Members
- Greater flexibility in how rewards are earned and redeemed.
- Ability to turn everyday spending into travel rewards.
- Opportunity to use travel-earned miles for shopping, dining and entertainment experiences.

Key Executives Involved
- Partnership signed by:
- Dr. Nejib Ben Khedher, Divisional Senior Vice President, Emirates Skywards.
- Darren Taylor, Senior Vice President, SHARE Rewards and Customer Solutions, Majid Al Futtaim.

Popular Participating Brands
- Skywards Everyday partners include:
- noon Food
- Costa Coffee
- BinSina Pharmacy
- And many other UAE-based lifestyle brands.

How It Works
- Customers must be members of both programmes.
- Accounts can be linked via the SHARE or Skywards Everyday app.
- Once linked, members can convert rewards between programmes at any time within transaction limits.

Key Takeaway
- The partnership creates a seamless connection between shopping, entertainment, dining and travel, giving customers more ways to earn, convert and redeem rewards across two of the UAE's largest loyalty programmes.