IHG Hotels and Resorts celebrates 50 open voco hotels across Europe
IHG Hotels & Resorts has reached 50 open voco hotels across Europe, marking a significant milestone for its premium hospitality brand.
voco has become IHG's fastest-growing premium brand since its launch in 2018.
Strong Growth Pipeline
-
The brand has 26 additional hotels in the European development pipeline.
-
Expansion will further strengthen IHG's premium portfolio across key city, resort, and leisure destinations.
Award-Winning Premium Brand
-
voco has been named Europe's Leading Premium Hotel Brand at the World Travel Awards for five consecutive years.
Recent Openings
-
voco Budapest D8: First voco hotel in Hungary.
-
voco Antalya Konyaaltı: First voco property in Türkiye.
-
voco London Bloomsbury: A 114-room hotel located near the British Museum, Covent Garden, Soho, and Tottenham Court Road.
-
voco Zeal Exeter Science Park: IHG's first Net Zero Carbon hotel.
Owner-Friendly Growth Model
-
voco's expansion is driven by:
-
A conversion-friendly model.
-
Flexible design standards.
-
Access to IHG's global distribution network.
-
Integration with IHG One Rewards.
Upcoming Developments
-
IHG plans to open:
-
The first voco hotel in Tashkent, Uzbekistan.
-
The first European voco Suites property in Cesme, Türkiye, scheduled for 2027.
Distinctive Guest Experience
-
Every voco hotel is built around three brand hallmarks:
-
Come on in
-
Me time
-
voco life
-
The concept combines individual hotel character with the consistency and standards of a global brand.
Key Takeaway
-
With 50 hotels now operating and 26 more in the pipeline, voco continues to strengthen its position as one of Europe's fastest-growing premium hotel brands, supporting IHG's broader expansion ambitions across the region.
