Emirates Skywards launches ‘Miles More Rewarding’, with rewards for every family member

Emirates Skywards, the award-winning loyalty programme of Emirates and flydubai, has unveiled ‘Miles More Rewarding’, a new global campaign highlighting how members can earn and spend Miles across everyday life in Dubai, travel and shared experiences.

Earn Miles Every Day
- Earn Miles automatically through Skywards Everyday at 500+ UAE partner brands.
- Collect Miles while shopping, dining, and entertaining at Dubai Mall.
- Earn and spend Miles through Skywards Miles Mall with global online retailers.
- Accelerate earnings with Emirates Skywards co-branded credit cards.

Enjoy Exclusive Experiences
- Redeem Miles for concerts, sports events, comedy shows, and exclusive experiences via Skywards Exclusives.
- Use Miles for unique partner experiences and VIP access.

Get More from Hotels & Holidays
- Earn or redeem Miles with hotel partners such as Marriott Bonvoy, IHG Hotels & Resorts, and Emirates Skywards Hotels.
- Marriott Bonvoy members can earn both Skywards Miles and Bonvoy points on eligible stays and flights.
- Convert Miles and Bonvoy points between programs.

Travel Smarter
- Use Cash + Miles to reduce ticket costs.
- Redeem Miles for flight upgrades.
- Earn Miles on Emirates, flydubai, and partner airlines across 1,400+ destinations.
- Gold and Platinum members enjoy complimentary Emirates lounge access in Dubai.

Family Rewards
- Skywards Skysurfers allows children to earn Miles, valid until age 21.
- Families can pool Miles for shared rewards and holidays.
- Members receive special birthday-month offers and bonus Miles.

Multiply Your Miles
- Double, triple, or quadruple recently earned Miles.
- Available for a fee of USD 20 per 1,000 Miles, up to 50,000 Miles annually.

Key Takeaway
- Emirates Skywards is positioning itself as a lifestyle loyalty program, enabling members to earn and redeem Miles through everyday spending, travel, entertainment, shopping, and family experiences, not just flights.