International Travel Beckons, but Value Calls the Shots, Agoda Finds; Mega Sale Begins Today

International Travel Beckons, but Value Calls the Shots, Agoda Finds; Mega Sale Begins Today

Agoda’s Mega Sale campaign helps accommodation partners reach value-conscious travelers as research finds international travel intent is growing.

Growing Demand for International Travel
- Agoda's latest travel research shows strong demand for overseas travel across Asia, particularly among travelers from Hong Kong and Singapore.
- More than 80% of respondents in both markets expect to take mainly international trips in the coming year.

Value Remains a Key Driver
- 53% of travelers in both Hong Kong and Singapore say lower costs would help them travel more.
- Travelers are increasingly seeking affordable deals, creating opportunities for hotels offering competitive rates and value-added packages.

Top Destinations
Hong Kong Travelers
- Tokyo (#1)
- Taipei (#2)
- Fukuoka (#3)

Singapore Travelers
- Bangkok (#1)
- Kuala Lumpur (#2)
- Tokyo (#3)

Agoda Mega Sale
- VIP Priority Access: 12–15 November for Agoda VIP members.
- Main Sale: 16–30 November.
- Travelers can access hotel discounts of up to 60% off.
- A special Flash Sale on 27 November will feature selected offers of up to 70% off.

Opportunities for Hotel Partners
- Reach international travelers during key booking periods.
- Increase visibility through Agoda's Mega Sale campaign.
- Attract guests with:
- Competitive pricing
- Clear inclusions and booking conditions
- Tailored offers and packages
- Accurate property and transport information

Executive Comment
- Andrew Smith, Senior Vice President, Supply at Agoda, said international travel demand is creating opportunities for hotels, but value remains a major factor in travelers' booking decisions.

Key Takeaway
- Agoda's research indicates that international travel intentions are rising across Asia, but affordability remains crucial, making promotional campaigns and competitive hotel offers key tools for attracting travelers.

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